Hi All,
I know subscription platforms have been around for a few years now and I looked at this discussion: http://typedrawers.com/discussion/1342/monotype-introduces-new-font-subscription-services but wondering if anyone who sells fonts on both subscriber platforms (e.g. Typekit) and the same fonts on traditional platforms (e.g. MyFonts) has started to see any measurable pros or cons?
Noted that the ease of use/benefit for the user is pretty clear, but still wondering about the foundry.
Does the subscription model ever undercut your sales on other traditional platforms, or has there not been a measurable change. Or if there does seem to be a decrease in traditional sales, if the sales via contributing to a subscription offering make up for it. Does having your fonts available through a "less expensive" subscription model hurt your ability to attain higher or custom licensing sales?
Thanks for your thoughts.
I know subscription platforms have been around for a few years now and I looked at this discussion: http://typedrawers.com/discussion/1342/monotype-introduces-new-font-subscription-services but wondering if anyone who sells fonts on both subscriber platforms (e.g. Typekit) and the same fonts on traditional platforms (e.g. MyFonts) has started to see any measurable pros or cons?
Noted that the ease of use/benefit for the user is pretty clear, but still wondering about the foundry.
Does the subscription model ever undercut your sales on other traditional platforms, or has there not been a measurable change. Or if there does seem to be a decrease in traditional sales, if the sales via contributing to a subscription offering make up for it. Does having your fonts available through a "less expensive" subscription model hurt your ability to attain higher or custom licensing sales?
Thanks for your thoughts.