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Corpus Analysis: Why?

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Hi! Something that has always puzzled me is how type designers use corpus analysis in their process. How does knowing the frequency of glyphs, or glyph pairs influence your decision making?
In the non-Latin script arena, I can see that information as being useful if you're trying to determine which conjunct glyphs (via GSUB) to include in your font. But what else do you find it useful for? Just curious :)

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