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Does one translate the name of a multilingual typeface?

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It is a brief question that has been on my mind recently. If one designs a multilingual typeface, then would they do so? If so, in what way? A hypothetical example: a designer creates a typeface called Perennial covering English and Russian. If they did translate the name for Russian users would they fully translate it (Вечный—eternal) or would they transliterate it (Пэрэнниал).
I imagine transliteration would be the answer so one does not start having a bunch of names for the typeface, perhaps? It would still have the one Latin name in the actual font data after all.

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